Latest news

about real estate and TrueMedia software

Latest news

  • Homeownership in Switzerland: The Challenge of Theoretical Affordability in 2026

    In 2026, despite stabilized actual interest rates, access to homeownership in Switzerland is hitting the invisible wall of theoretical affordability. Why do banks still insist on stress-testing your application with a fictitious 5% rate? Discover how this mechanism excludes a large part of the middle class and which alternative strategies (LPP pledging, building rights) can still turn your real estate project into reality. ... read more

  • End of Imputed Rental Value in Switzerland: The True Cost of the Reform for Homeowners

    The historic abolition of the imputed rental value is completely redrawing real estate taxation in Switzerland. While the end of this tax on fictitious income sounds like a victory to many homeowners, the accounting reality is much more nuanced. In exchange for this fiscal freedom, the valuable deductions for maintenance costs and mortgage interest will disappear. Who will be the real winners and losers of this change of course planned for 2025-2026? Discover why this reform urgently forces you to rethink your financing strategy, whether you are a young first-time buyer couple or a recent retiree. ... read more

  • The Rise of Multi-Channel Marketing: Succeeding in Sales Between Portals and Social Media

    Swiss real estate is now sold via a complex digital ecosystem where synergy between traditional platforms and social networks like Instagram or LinkedIn is becoming essential. While portals capture active demand, social networks target latent demand. This multi-channel approach, relying on the "4P" marketing mix and the analysis of search data like Realmatch360, makes it possible to significantly reduce sales times and maximize property value in a tight market. ... read more

  • Warranty for Construction Defects: The End of the "Immediacy" Trap as of January 1, 2026

    No more missing the deadline! Since January 1, 2026, the Swiss Code of Obligations (CO) has provided a welcome 60-day grace period for property owners to report construction defects in residential buildings. This historic revision secures your investments against developers by making the right to repair mandatory and non-transferable. This legal shift aligns with SIA 118 standards to offer universal protection for all private homeowners. ... read more

  • Digitalization of Real Estate Brokerage:

    The PropTech Revolution in Switzerland: Towards Brokerage 2.0? The Swiss real estate market is undergoing a profound transformation. Between hedonic estimation algorithms, 3D virtual tours, and fixed-fee commission models, digitalization is redefining the relationship between buyers and sellers. Discover how digital tools are now making it possible to reduce transaction costs while securing your real estate operations, from Lake Geneva to the peaks of Valais. ... read more

  • Urban Densification in Geneva and Zurich:

    Facing severe housing shortages and strict Federal Act on Spatial Planning (LAT) constraints, Geneva and Zurich have no choice but to look upward. Vertical extension has emerged as the premier strategy for developers to create high-value assets without new land acquisition. ... read more

  • Retail Surfaces: Master USPI Nuances to Secure Your B2B Transactions

    Retail Space: Master USPI Nuances to Secure Your B2B Transactions In the Swiss commercial real estate market, the distinction between Gross Retail Space (GRS) and Net Retail Space (NRS) is fundamental. Misunderstanding these standards can lead to valuation gaps of 5 to 15%. This article breaks down the USPI recommendations to help you secure your transactions, standardize rent calculations, and ensure the credibility of your financing applications. Don't let measurement errors compromise your profitability. ... read more