The Rise of Multi-Channel Marketing: Succeeding in Sales Between Portals and Social Media
Swiss real estate is now sold via a complex digital ecosystem where synergy between traditional platforms and social networks like Instagram or LinkedIn is becoming essential. While portals capture active demand, social networks target latent demand. This multi-channel approach, relying on the "4P" marketing mix and the analysis of search data like Realmatch360, makes it possible to significantly reduce sales times and maximize property value in a tight market. ... read more